Minimum logo height:
48 px on screens
17 mm in print
The version of the logotype in which the SINCE 1991 line is attached to the symbol and the KELLYS name as a statement of the year the company was founded. The centred version has the symbol placed above the name. This version is also the only one used in a lock-up with the claim.
Minimum size
Minimum size according to chapter 2.4 of the manual: centred version 17 mm / 48 px, horizontal version 23 mm / 65 px. For the negative version the values are higher – 20 mm / 56 px and 26 mm / 74 px. At very small sizes we recommend dropping the supplementary lettering from the logotype.
Note
The values in mm apply to printed materials, the values in px to online communication at 72 dpi.
- 1. centred version, positive – 17 mm / 48 px
- 2. horizontal version, positive – 23 mm / 65 px
- 3. centred version, negative – 20 mm / 56 px
- 4. horizontal version, negative – 26 mm / 74 px
Black and white version
For single-colour printing, stamps, engravings and faxes the black and white version of the logo is used.
• Positive (1, 2) – black logo on a light background
• Negative (3, 4) – white logo on a black background
Protection zone
50 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
The manual does not permit the logotype or its individual parts to be modified, distorted or reshaped in conflict with the corporate rules. Taking parts of the logo out and using them separately without prior consultation with the authors of the logotype is equally unacceptable. Swapping the colours of the individual parts of the logo or the typeface of the supplementary lettering is not permitted either.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo
Logo on a Colored Background
For every use of the logo on a coloured background, texture, photograph or illustration, the negative version is the preferred choice. Where the technology and the type of use do not allow it, a single-colour monochrome version of the logo is permitted.
Background color: #ffffff
Logo version: Logo for light background
Background color: #e6e6e6
Logo version: Logo for light background
Background color: #dc0000
Logo version: Logo for dark background
Background color: #000000
Logo version: Logo for dark background
Background color: #4d4d4d
Logo version: Logo for dark background
Background color: #dc0000
Logo version: Logo for light background
Background color: #f7b3b3
Logo version: Logo for dark background
Background color: #7a1010
Logo version: Logo for light background