Minimum logo height:
70 px on screens
25 mm in print
The square block version applies mainly to print communication. Unlike the other lock-ups, the colour area is a direct part of the logo here – it keeps the logo and the claim legible on multicoloured backgrounds and on photographs.
Using the block
The red square with the negative logo and the white field with the four-line claim in corporate red form one indivisible whole.
- The block is not used on a red background – it would lose its edge.
- The ratio of the red and the white area never changes.
Protection zone
25 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
The manual does not permit the logotype or its individual parts to be modified, distorted or reshaped in conflict with the corporate rules. Taking parts of the logo out and using them separately without prior consultation with the authors of the logotype is equally unacceptable. Swapping the colours of the individual parts of the logo or the typeface of the supplementary lettering is not permitted either.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo