Minimum logo height:
48 px on screens
17 mm in print
The lock-up with the claim broken into four lines. It is used where a more compact, more vertically oriented space is available.
- White (negative) on a light grey area and black on a light background
- Basic red on a white area
- Negative on a black and on a corporate red area
Protection zone
50 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
The manual does not permit the logotype or its individual parts to be modified, distorted or reshaped in conflict with the corporate rules. Taking parts of the logo out and using them separately without prior consultation with the authors of the logotype is equally unacceptable. Swapping the colours of the individual parts of the logo or the typeface of the supplementary lettering is not permitted either.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo
Logo on a Colored Background
For every use of the logo on a coloured background, texture, photograph or illustration, the negative version is the preferred choice. Where the technology and the type of use do not allow it, a single-colour monochrome version of the logo is permitted.
Background color: #ffffff
Logo version: Logo for light background
Background color: #e6e6e6
Logo version: Logo for light background
Background color: #dc0000
Logo version: Logo for dark background
Background color: #000000
Logo version: Logo for dark background
Background color: #4d4d4d
Logo version: Logo for dark background
Background color: #dc0000
Logo version: Logo for light background
Background color: #f7b3b3
Logo version: Logo for dark background
Background color: #7a1010
Logo version: Logo for light background