Minimum logo height:
48 px on screens
17 mm in print
The most frequently used lock-up of the logo and the claim. The KELLYS (SINCE 1991) logo is on the left, separated from the two-line claim by a vertical rule. The claim text is broken into a text block running from left to right.
Characteristics and clear space
The following applies to the combined use of the logo and the claim: only the centred version of the KELLYS (SINCE 1991) logo is used. The logo is always on the left – except in the vertical version – and is separated from the claim by a vertical rule. The claim text is always used in the wording EVERY BIKE HAS A MISSION.
- 1. Logo and claim version – 2 lines
- 2. Logo and claim version – 4 lines
- 3. Logo and claim version – vertical
- The logo also defines an invisible clear space for the whole logo and claim lock-up.
- White (negative) on a light grey area and black on a light background
- Basic red on a white area
- Negative on a black and on a corporate red area
Protection zone
50 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
The manual does not permit the logotype or its individual parts to be modified, distorted or reshaped in conflict with the corporate rules. Taking parts of the logo out and using them separately without prior consultation with the authors of the logotype is equally unacceptable. Swapping the colours of the individual parts of the logo or the typeface of the supplementary lettering is not permitted either.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo
Logo on a Colored Background
For every use of the logo on a coloured background, texture, photograph or illustration, the negative version is the preferred choice. Where the technology and the type of use do not allow it, a single-colour monochrome version of the logo is permitted.
Background color: #ffffff
Logo version: Logo for light background
Background color: #e6e6e6
Logo version: Logo for light background
Background color: #dc0000
Logo version: Logo for dark background
Background color: #000000
Logo version: Logo for dark background
Background color: #4d4d4d
Logo version: Logo for dark background
Background color: #dc0000
Logo version: Logo for light background
Background color: #f7b3b3
Logo version: Logo for dark background
Background color: #7a1010
Logo version: Logo for light background