Minimum logo height:
56 px on screens
20 mm in print
The EVERY BIKE HAS A MISSION claim can also be used on its own, without the logotype – but always with the KELLYS symbol, which replaces the letter O in the word MISSION. These are individual options of use and the logo manual does not specify them in detail.
Claim versions
We distinguish a two-line and a four-line version of the line break. The claim text is converted to outlines in the artwork and is never reset; it is used in black, white or corporate red.
- 1. claim version – 2 lines
- 2. claim version – 4 lines
- The symbol always replaces the letter O in the word MISSION.
Protection zone
25 % of the logo's height
It is the space around the logo where no surrounding graphic elements (other logos, texts, images, page margins, etc.) should interfere, to prevent the brand from being compromised. The logo is most often found in the context of other elements, from which it distances and differentiates itself thanks to the protective zone space.
Protection zone
Things to avoid
The manual does not permit the logotype or its individual parts to be modified, distorted or reshaped in conflict with the corporate rules. Taking parts of the logo out and using them separately without prior consultation with the authors of the logotype is equally unacceptable. Swapping the colours of the individual parts of the logo or the typeface of the supplementary lettering is not permitted either.
Do not use shadows
Do not rotate the logo
Do not recolor the logo
Do not deform or change the original proportions of the logo